Rebuilding a Legacy
How Adviciya Helped A Wire Manufacturing Company Rise Stronger After the 2018-2019
Kerala Floods, India
About The Company
This company is a trusted name in the electrical cable and wire manufacturing industry in India.
Established in 1995, This company is a trusted name in the electrical cable and wire manufacturing industry in India. Even after they faced a huge setback by the Kerala flood, they were able to rise and restart from scratch. Being a manufacturer from the heart of Kerala, India, They understands the major problems indigenous to the country and develops solutions that would effectively counter the climate conditions and challenges of the wiring industry. With its durable and high-quality products, the wire manufacturing company has raised the standards and earned the trust of thousands of people across India.
Project Overview
Adviciya collaborated with this company after their restart in 2019. Our team designed a customised solution to bring in a completed digital transformation for them by showcasing their unique qualities on different social media platforms and their website. Our primary aim was to build a brand name that stays in the minds of the people.
The Challenges
After the 2018 Kerala flood, this wire manufacturing company lost its manufacturing units, machinery, and buildings, leaving it with nothing but the will to survive.
The main challenges faced by Adviciya were:
They had no promotional or branding work prior to reaching a larger audience.
Their digital presence was feeble and needed a digital transformation.
They eliminated the middleman and distributors by targeting the end-customers directly. The chances of a house-owner having knowledge about electric wires were feeble. They usually choose the wires that are suggested by the contractor or electricians. It was really a challenge to make the ordinary public aware of the name of a brand of electrical wires.
The Solutions
Adviciya carefully understood the business goals and the concerns of the wire manufacturing company team and crafted solutions that not only affect their branding but also increase their revenue.
Building a Strong Digital Foundation
The website was revamped with modern design and relevant content which will reflect the brand identity of the company. We ensured that the website is responsive and user-friendly for the customers. We also increased the number of blogs published in each month to provide informative content to the public.
SEO Optimisation and Content Strategy
Our team provided optimised content for the website with relevant keywords like "Best Cable Manufacturers in India" and "PVC Wires for Homes." By maintaining a social media calendar for platforms like Facebook and Instagram, we were able to provide consistent content. Our team also optimised the Google My Business (GMB) account of the wire manufacturing company.
Google and Meta Ad Campaigns
With targeted ad campaigns on platforms like Google and Meta, we were able to showcase the products. Highlighting the certificates and the credibility of the brand was also performed with the help of these campaigns.
E-Commerce for the Website
Adviciya introduced E-commerce to their website, where customers can directly buy products with some simple clicks. With a responsive and user-friendly interface, the e-commerce site was to target the end-user to purchase the products without the middleman.
The Results
The personalised solution implemented by the Adviciya team provided for them showed great results. We were able to produce a drastic change in their digital presence and revenue generation.
Organic traffic growth
With SEO optimised content and effective design, the organic traffic of the company increased. The e-commerce also played a huge role in bringing the traffic and converting clicks into conversions.
Brand recognition
With strong social media presence and GMB optimisation, the brand name of this wire manufacturing company was quickly recognised as an electrical cable manufacturer in India.
Listed in Chat GPT
With clear AIO strategies, our team was able to list the brand name in Chat GPT listing as the best PVC insulated cable manufacturer in India.
Ranked in Google
With clear SEO and AEO strategies, their presence at the top of Google rankings significantly increased enquiries.
Increase in Sales
The new and advanced strategies given by Adviciya resulted in a complete sell-out of their production, a true comeback for the company after the 2018 setback.
Conclusion
From the disaster that struck them with the flood, the story of this wire manufacturing company is a clear song of resilience and reinvention. This company is one of the first clients that trusted in the potential of Adviciya, and we were able to produce golden results with a clear strategy, creativity, and digital expertise.
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